An excellent web-marketing trends podcast: SoLoMo Show

I met one of the contributors to this podcast, Adam Helweh, back in December when he was doing a tutorial on LinkedIn to people that were just freed from full-time employment. I've stayed casually connected since then. He started a podcast on Social, Local, and Mobile issues early this year and I decided to listen to a few.

Like all efforts, it started a bit rough. Adam and Cory tend to talk a bit longer on a topic than they need to as they reiterate and reinforce each other: I enjoy the tighter editing of Marketing Over Coffee more. But SoLoMo is a livestreamed show and they serve up the recording in its entirety.

They have their act together quite well now. If you're going to listen to one episode to judge, I'd suggest that you listen to Episode 12: Deep Dive Into Pinterest. They dive deep into Pinterest and convinced me of the value; I like to cook, and have started both pinning pictures of food I cooked as well as recipes for the future. I am now part of the 3% of men on Pinterest and do see value, and my blog traffic has taken a nice turn upwards since I added Pinterest links back to it. Note that the SoLoMo blog has a table of contents and links for each of the chapters of their podcast. I do wish they they would put the chapter number or the time offset into the table of contents, as it becomes so much more accessible. But that's a tweak.

The other item that they shared was an infographic of the top 10 reasons that business blogging is better than Facebook. I have occasionally had second thoughts about having a blog; this infographic convinced me to stay with it.

It's good stuff. Keep it up guys, and always be experimenting.